Search Engine Optimization Guidelines The standards that major search engines like GOOGLE, Yahoo, and MSN, etc. employ to determine whether or not to include a website in their search engine results are laid forth in SEO guidelines, often known as search engine optimization. Unbelievably, appearing in Google search results is not protected by the Constitution's Bill of Rights. There are rules for search engine marketing that specify which websites are included and which are not. Guidelines for SEO: You Shall... Create your pages with readers in mind, not search engines. Doesn't it seem obvious? We've all visited websites with subpar content created to trick search engines and gain top ranks. These websites are prohibited once they are found (and they will be found). Other SEO rules forbid providing search engines with content that is different from what your website visitors see. Cloaking is a dishonest practise to avoid if you want to rank highly in search engines. Inste...